Selected Campaigns

Tallahassee brand campaigns, and the thinking behind it

A look at recent brand and marketing campaigns for Tallahassee businesses, with the goal, focus, and approach behind each.

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Mug Shots Coffee Shop

Hospitality · Grand Opening
Objective
Announce the grand opening of Mug Shots Coffee Shop and establish their presence in a high traffic area, giving the community a reason to walk through the door and keep coming back.
Focus
The warmth and welcoming atmosphere of the space, the kind of place that feels like a regular spot from day one.
Approach
A smooth, cinematic film built for longevity. Shot to feel inviting rather than promotional, so it could run across their social channels for months without feeling dated.
Mug Shots Coffee Shop — Tallahassee brand marketing photography by Turek Visuals
Mug Shots Coffee Shop — Tallahassee brand marketing photography by Turek Visuals
Mug Shots Coffee Shop — Tallahassee brand marketing photography by Turek Visuals
Mug Shots Coffee Shop — Tallahassee brand marketing photography by Turek Visuals

Lululemon

Retail · Holiday Event
Objective
Drive excitement around their holiday sales event and build anticipation for future ones, turning a one time event into something customers look forward to.
Focus
The energy of the season inside the store. Christmas atmosphere, product, and the excitement of people who showed up for it.
Approach
Fast paced, high energy content that matched the holiday momentum, designed to live on social and remind people they do not want to miss the next one.
Lululemon — Tallahassee brand marketing photography by Turek Visuals
Lululemon — Tallahassee brand marketing photography by Turek Visuals
Lululemon — Tallahassee brand marketing photography by Turek Visuals
Lululemon — Tallahassee brand marketing photography by Turek Visuals
Lululemon — Tallahassee brand marketing photography by Turek Visuals

Peak Pulse Run Club

Community · Athletics
Objective
Grow membership, increase event attendance, and drive merch sales by making the run club feel like something worth being part of.
Focus
The people, not just the pace. The community, the conversations, the culture that exists beyond the miles.
Approach
Authentic, unscripted moments captured on the move. The goal was to show the real energy of what it looks and feels like to show up, making it easy for someone watching to picture themselves there.
Peak Pulse Run Club — Tallahassee brand marketing photography by Turek Visuals
Peak Pulse Run Club — Tallahassee brand marketing photography by Turek Visuals
Peak Pulse Run Club — Tallahassee brand marketing photography by Turek Visuals
Peak Pulse Run Club — Tallahassee brand marketing photography by Turek Visuals
Peak Pulse Run Club — Tallahassee brand marketing photography by Turek Visuals
Peak Pulse Run Club — Tallahassee brand marketing photography by Turek Visuals
Peak Pulse Run Club — Tallahassee brand marketing photography by Turek Visuals

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The High Road Band

Florida State's Favorite Band
Objective
Build a visual portfolio that gets the band booked at more venues across Tallahassee by showing promoters and fans exactly what they bring to a room.
Focus
The live experience, the crowd energy, the performance dynamic, and the specific things that make The High Road stand out from other acts.
Approach
A mix of high energy crowd shots and creative angles that captured the band's personality and stage presence. Content built to work as a booking tool as much as a promotional one.
The High Road Band — Tallahassee brand marketing photography by Turek Visuals
The High Road Band — Tallahassee brand marketing photography by Turek Visuals
The High Road Band — Tallahassee brand marketing photography by Turek Visuals
The High Road Band — Tallahassee brand marketing photography by Turek Visuals

Sandcraft Construction

Real Estate · Builder
Objective
Generate qualified leads by showing what Sandcraft is actually made of, not just finished homes, but the craftsmanship and commitment behind them.
Focus
The raw power and precision of the build process. The weight of what goes into creating something meant to last.
Approach
Visually driven storytelling that put the work front and center, heavy machinery, skilled hands, and the emotion of a project coming together. The kind of content that makes a homeowner feel confident before they ever make a call.

FSU Beach Volleyball Club

Community · Athletics
Objective
Attract new members by making the league look like exactly what it is, competitive, fun, and worth showing up for.
Focus
The plays, the energy, and the atmosphere that makes beach volleyball different from anything else on a Saturday morning.
Approach
A fast cut hype reel built around peak moments, digs, spikes, celebrations, edited to pull people in and make them want to be on that court.
Campaign FAQ

Brand video questions

What does the campaign process actually look like?

Strategy first, then story, production, the edit, and distribution. We broke the whole thing down in our guide to what makes a brand video actually convert.

What does a brand video or marketing campaign cost?

Every campaign is scoped to your goals, so pricing varies with the project. Schedule a consulting call and we will build a plan that fits your brand and your budget.

What is the turnaround time for a campaign?

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Do you handle content strategy, or just filming?

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What types of businesses do you work with?

Any business looking to bring its vision to life. From coffee shops and retail to real estate, fitness, and live music, we build the content around your goals.

Can you create content for our social media on a recurring basis?

Yes. We offer retainer packages for ongoing social media content, and the more videos you bundle, the bigger the discount.

Have a campaign in mind?

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